| Mobile Site Tablet Site

UC Browser Gets Yuvraj Singh on Board as Special Cricket Product Consultant and Brand Ambassador

2015-05-15 From: UCWeb

New Delhi, May 14, 2015 - Sports icon and cricketer Yuvraj Singh has taken on a new role – the 33-year old world class player will be representing UC Browser, UCWeb’s flagship mobile browser, as a Special Product Consultant and Brand Ambassador. Yuvraj Singh and UC Browser jointly released a special version of UC Browser for crickets fans called, UC Browser Yuvi Version.

 yuvi 8x6.jpg

Announcing the partnership, Kenny Ye, MD, UCWeb India said, "Yuvraj Singh is an exceptional sportsperson and we are inspired by his dedication and passion for his sport. He has led India to innumerable victories, combining top-notch performances with power and speed. These are precisely the qualities embedded in our browser. We are confident that his expertise will add immense value to our product."

 

Yuvraj has been a regular user of UC Browser and its related apps. Last week, the cricketer took to Twitter to give suggestions to UCWeb on ways to improve its cricketing app, UC Cricket. It was followed by a quick revert from the company and a meeting with Yuvraj which culminated to him coming on board as a Product Specialist. The browser, on its part, will host Yuvraj-themed wallpapers on its homepage and give out memorabilia to millions of cricket fans across the country.

 

“I am happy to be associated with a young and popular brand like UC Browser. It’s fresh, its fast and it has everything I look for while browsing on my mobile”, Yuvraj Singh said post the announcement. Talking on his new role as a Product Specialist he said, “I have been a regular user of cricketing apps – I am happy to provide my inputs as a consumer and make the product even more consumer friendly. ”

 

The special UC Browser Yuvi Version allows users to share photo with a Yuvi’s doodle/sticker on it via Facebook and other SNS. UC Browser provides an array of expressive stickers of Yuvi, so that users can share emotions with friends in funny or emotional ways. UC Browser special Yuvi version can be downloaded from ucweb.com and 9apps.com from 18th May 2015 onwards.


Sharing screenshots with Yuvi stickers via UC Browser

 

India and other emerging markets are leading growth drivers for UCWeb, the maker behind the world's most popular third-party mobile browser by page-view market share (as of 2014 year-end per StatCounter). By signing up an Indian cricketer, UCWeb has strengthened its commitment and long-term plans for India market. The move will help the company reach out to newer markets and engage with its fast-increasing user base.